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Search Engine Optimization (SEO)

Regular price:380

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Description

General Information
Topic Search Engine Optimization (SEO)
Duration (classes) 40-44
Start date 17.08.2021
End date 23.09.2021
Time 17:30 – 20:00 Tuesday & Thursday
Content information
Short Overview
Program 
  • Introduction to SEO
    • Search Engine Basics
    • How Search Engines Work
    • Ranking Algorithms
    • Website Analysis
    • Google Search Console and Google Analytics
    • Website Analysis
    • SEO Competition Analysis
    • Keyword Research
    • Search Engine Optimization Techniques
  • On-Page Search Engine Optimization
    • On page factors
    • Meta tags optimization
    • Header Tag optimization
    • Image optimization
    • URL Structure
    • External links
    • Internal linking
    • Content
  • Off-Page Optimization
    • Off-page factors
    • Link audit and analysis
    • Backlinks
    • Link building strategy
    • Off page optimization techniques
  • Technical SEO basics
Target audience
  • Marketing and Digital Marketing professionals who want to improve SEO skillset
  • Entrepreneurs, self-employed, business owners, and other people interested in converting a new profession and changing careers
  • (can be extended)
Competencies        for the target audience 
  • Understanding of search engines and ranking factors
  • Conducting keywords research and competitors research.
  • On Page and Off Page optimization techniques
  • Google Search Console proficiency
  • Ability to develop and implement a SEO strategy
  • Familiarity with SEO standards
  • (can be extended)
Trainer Information
Short bio                Igor Dimkovski is а marketing and communications professional who helps clients align digital marketing activities with business goals. He has a robust understanding of traditional and digital marketing along with a solid foundation of what digital product or service is and how businesses work.

 

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